In 2020, PLU introduced a new program in the Nursing department - the DNP. I created the digital ad campaign used all over on websites and social media.
Client: Pacific Lutheran University
Category: Web & Mobile Design
Date: January 2020
This was right before the pandemic really started rearing its head, so we weren’t sure whether our nurses should be wearing masks or not yet.
We also wanted to showcase how our nursing programs were focused on a vital telehealth component, so I created ads where practitioners were working online with their patients.
After creating a variety of designs to choose from, and we ended up switching to more masked shots in our advertising soon after this campaign.